I don’t think so. Superleague Formula is a vaguely interesting concept, in that the teams are branded with individual football teams. But my prediction comes from looking at the website today, after seeing the news that Tottenham Hotspur are the English team entering the series.

What’s my prediction based on? Well, it just seems like a bit of a mess. Most visibly, the website looks cluttered and unprofessional. More concretely, I can’t find anything about TV coverage – and without that, it’s never going to be a serious international motorsport championship. Plus early information about the series talked about payments to teams from TV rights, so it’s certainly part of the plan. With only 23 days until the first round at Donington Park, there’s not much time to generate interest if a deal is yet to be announced.

But on the other hand, there are some decent motorsport teams (including Fisichella Motorsport) and drivers (like Robert Doornbos and Andi Zuber) involved. So they must see something in it. But that something could just be prize money of €1 million per race weekend – which for the first season has presumably been put up by the financial backers, and that could quickly dry up if there are no signs of commercial success.