2or4.co.uk does not share with any third-party any personal information gathered – for example, email addresses supplied when making a comment. We do use cookies, in very standard ways, as follows.

Cookies

What are Cookies?

Cookies are small text files, stored on the device you’re using to browse the web, used extensively by websites to enable and enhance both the user experience and site administration.

Implied Consent

By enabling the use of cookies through your browser settings, and continuing to use this website, we take it that by implication you consent to the use of cookies outlined here.

If you wish to disable cookies entirely, you can do so easily though your browser settings. This will, however, severely impact on website functionality.

Alternatively, you can disable specific cookies as detailed below.

Advertising

2or4.co.uk uses Google to serve ads on the site. Third party vendors, including Google, use cookies to serve ads based on your prior visits to this and other websites. This is known as behavioural advertising. Google uses the DART cookie to this end.

The DoubleClick DART cookie

The DoubleClick DART cookie is used by Google in the ads served on the websites of its partners, such as websites displaying AdSense ads or participating in Google certified ad networks. When users visit a partner’s website and either view or click on an ad, a cookie may be dropped on that end user’s browser. The data gathered from these cookies will be used to help better serve and manage ads on the publisher’s site(s) and across the web.

Opt Out

You can opt out of the DART cookie through Google.

Alternatively, there are a number of services which allow you to view, and enable or disable, the behavioural advertising cookies placed by most of the advertising networks which use such cookies. These include Your Online Choices in the UK, or in the USA the Digital Advertising Alliance and the Network Advertising Initiative.

Web Analytics

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google. Google Analytics uses cookies to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Google provide a browser add-on which enables you to opt out of Google Analytics.

Log Files

2or4.co.uk’s web server makes use of log files. The information inside the log files includes IP (internet protocol) addresses, type of browser, ISP (internet service provider), date and time, pages visited, and referring and exit pages. This is used to track and analyse the use of the website. IP addresses, and other such information, are not linked to any information that is personally identifiable.