A couple of weeks into the Formula 1 season, and it’s not the faintly hideous stepped noses that are bothering my eye. Well they are, but other things are too. These:

Italics

It’s lovely that McLaren have a new sponsor to put on their rear wing, but the Lucozade logo irks me slightly every time it catches my eye. It’s the use of red and a italics. It looks… American. A bit NASCAR, in some unquantifiable way. Not that there’s anything wrong with looking American – whatever that actually means. It just clashes with the refined – for want of a better word – style that McLaren go in for.

The Cube(s)

Then there’s the BBC’s new title sequence. The pulsating car is curious in itself, but it complements ‘The Chain’ as it builds. Fine. But why, as the car pulsates, does it shed little cubes? It just looks… weird. Not in an interesting or artistic way, just baffling. Or am I missing something?

Photo Credit
McLaren: Dawin Wongsodihardjo /niwad25 – Flickr – Some right reserved