Paul Di Resta will be making a public appearance in Milton Keynes this week ahead of the British Grand Prix, and the chosen venue is a branch of ASDA.

That got me thinking: if Force India consider themselves an ASDA sort of a team, which supermarkets would the other teams be?

McLaren consider themselves a high-end operation, so they’re an easy one: Waitrose. Red Bull are similarly straightforward: with such dominance in recent times, they can only be Tesco. Historically successful but less so now, and a homely sort of British name, Williams are clearly Sainsbury’s.

Cash-strapped at the back of the grid, Marussia and Caterham can fight over Aldi and Lidl.

Sauber feel like a Co-operative sort of a team – trying to do the decent thing. Mercedes are German, so they can be SPAR – though they’d perhaps prefer to be Marks & Spencer. Toro Rosso – Budgens, maybe? That leaves Lotus free to be Morrisons – which seems about right.

And Ferrari are, I don’t know, some sort of Italian supermarket.

Photo Credit: bilbobagweed – Flickr – Some rights reserved