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I do wonder how some sponsorship deals come about. It was a stupidly long time before I realised why John George had such strong sponsorship from JAG in the BTCC: it’s his company. I drive past a branch of mobile phone shop JAG every day, and it’s got John George in his BTCC garb in the window. But still it took me ages to work it out. One I’m still trying to figure out, though, is Lego and the Chilton family. There was Tom Chilton’s Lego Star Wars Honda Civic Type R in the BTCC a few years ago, and now Max Chilton’s British Formula 3 car has got a Lego Batman logo on the side. As far as I can see there isn’t a Chilton on the board of Lego, or the developer of those Lego games, Traveller’s Tales. It could be coincidence, but it’s more likely to be further proof that it’s not what you know, it’s who you know. There is 1 comment
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